Don't let the economy get you down. Sure, freelance dollars are limited. But seasoned professionals know how to keep those freelance dollars coming in during slow economic times. Here's how they do it:
Diversify
Balance your client base with both long- and short-term assignments and vary the types of assignments you accept. With magazine budgets slashed, check in with corporate clients and businesses that outsource their communication needs.
Go Local
"Nothing beats meeting someone in person and offering your writing services," says Angela Mackintosh. "Every business needs something--whether it's brochures, slogans, newsletters, web content, copy writing, proofreading, editing, etc." Hand out your your business card everywhere you go--the dry cleaners, boutiques, restaurants, art galleries.
Recyle and Repurpose Articles
Why not turn one article idea into multiple articles, doubling or even tripling your income, suggests Marcia Peterson, in her article "How 2 Successfully Repurpose Your Articles." With minimal effort, you could reslant your article for multiple publications.
Hire Virtual Help
Although it might seem counter intuitive, hire a virtual assistant to take care of administrative tasks. Time is money. And with such time-consuming administrative tasks as transcribing interview tapes and conducting background research out of the way, you're free to focus on writing.
Focus on Relationships
Now is a good time to check in with editors and clients you've worked with in the past. "Go through your Rolodex and touch base with everyone you've worked with in the past," suggests Angela Mackintosh. "That is a sure way to pick up some work in less time since you've already established a relationship. An editor is more likely to work with someone they know will deliver." It's also a great time to form new relationships. Network. Attend community business events, conferences, and networking events. While they might not pay off in the short-term, building relationships always pay off!
Be Flexible
If you generally decline certain kinds of assignments, consider taking them. For example, even if you've never written a white paper, your writing skills and experience put you way ahead of the pack. Provided the hiring organization gives you the source information you need, chances are you would do a better job than most executives.
Add Value
Assignments still not coming in? Use the downtime to take a class, refresh your website, learn desktop publishing, network, etc. Then, when the economy shifts, you'll be at the top of your game.
Tie up Loose Ends
If you're like most writers, you probably put off certain tasks. If you don't have a business plan, now is the perfect time to write one. Can't find that editor's name on the post-it note you remember putting on your desk? Use the time to clean off your desk and catch up on your filing.
While all writers face challenges during economic downturns, it's not all gloom and doom. There's money to be had if you know where to look. By following these tips and maintaining a positive attitude, you can keep those freelance dollars coming in!
