A magazine cover is one of the most important parts of a publication since it creates the first impression. Thus, it is important to create an appealing cover that people can’t help but buy. The cover should be clear, visible from at least six feet away and always be consistent with the company’s image. Ask: Does it offer something useful for the reader? Is it entertaining? Would I pick it up?
Magazine Cover Ideas Featuring People
If consumers could relate to or imagine themselves in the picture, they are more inclined to pick up the publication. Choose a photo with the subject making eye contact with the camera instead of selecting a photo of him or her looking away. During the shoot, direct the subject to use different hand gestures, facial expressions, poses and props. Keep the magazine’s brand in mind so that the cover stays consistent with the company’s image.
A publication’s cover usually stems from the feature articles. Make a list of all possible words, objects and images that come to mind when thinking of the story and subject. One way to get those creative juices flowing is by walking about a busy city and observing the street’s motion, billboards and advertisements, people and animals. Consider using graphic illustrations in photographs, which are creative ways to produce a cover without having to plan a complicated photo shoot.
Conceptual Magazine Cover Ideas
Conceptual images work better with magazines that are more established since their logo and brand support whatever is on the cover. Esquire is a good example. Their “Big Black Book” issues do not contain any images on the cover and only words. It works since they carry authority and brand familiarity. Food items and everyday objects can be used for creative cover concepts. Just as a dove symbolizes peace, a half-peeled and half-eaten grapefruit can portray impatience. Fortunately, these type of concepts are endless.
The Use of Color on the Cover
Color makes a big difference when used in fonts or backgrounds. Neon pink, silver, red and gold are more eye-popping than black or brown. When choosing a cover, find one with a bright background scene rather than a dull one. A background with rolling hills of lush green will attract the eyes more than a dull background with brown and dark colors.
Magazine cover ideas can come from the least expected places. Borrow ideas from paintings, portraits and old magazine covers. Remember to stay away from boring, overused and been-there-done-that covers such as a woman posing typically on the beach. When developing creative concepts, make sure each depicts the overall point of the magazine.
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